A dream opportunity to work with one of the UK’s leading DJs, Yung Singh, on refreshing his brand and digital presence. The goal was to evolve his existing logotype and develop a cohesive visual identity for his artist website.
Drawing from our shared cultural heritage, I explored inspiration from rich Phulkari textiles, vibrant color palettes, and the global Punjabi diasporic spirit. The brand needed to feel bold, unapologetic, and rooted — speaking directly to Punjabi audiences while also embracing contemporary expressions of culture and reviving traditions.
A key part of the project involved designing a dedicated resources section. Singh envisioned a space that would disseminate cultural knowledge and offer a holistic archive of music, books, artwork, films, and more — serving as a portal for learning, connection, and community.
Drawing from our shared cultural heritage, I explored inspiration from rich Phulkari textiles, vibrant color palettes, and the global Punjabi diasporic spirit. The brand needed to feel bold, unapologetic, and rooted — speaking directly to Punjabi audiences while also embracing contemporary expressions of culture and reviving traditions.
A key part of the project involved designing a dedicated resources section. Singh envisioned a space that would disseminate cultural knowledge and offer a holistic archive of music, books, artwork, films, and more — serving as a portal for learning, connection, and community.
Logo refresh
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Key Visual
Website
Brand Language
