This was a dream come true. I got to work with one of UK’s top DJs, Yung Singh, on the revitalization of his brand and digital presence. My work was to refresh his existing logotype and develop a cohesive brand identity for his artist website.
Given our shared cultural heritage, I took inspiration from the rich Phulkari textiles, vibrant colors, and the global Punjabi diasporic spirit. I wanted the brand to be bold, unapologetic and speak directly to the people of punjab while embracing new cultures and reviving the old.
An important aspect of the project was integrating a dedicated section for resources. Singh wanted a space that would disseminate cultural knowledge and serve as a portal for a holistic overview of various resources, including songs, books, artwork, movies, and more.
